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200 Marketing Ideas
for Your Website
Have you
wondered why some websites are so popular and successful while
others do so poorly?
Discover
Amazing Techniques and Strategies Used By Successful Internet Pros.
Without Being An Internet Marketing Expert You Too Can Easily And
Quickly Apply Those Ideas To Increase The Profitability Of Your Own
Website
Dear friend
This is a risk-free offer. No matter what type of business you’re
in, you’ll find powerful ideas to attract traffic to your website
and convert visitors to loyal customers. And if you don’t learn any
new effective strategy from your book, you’ll get your money back.
It’s a 100% life-time no-hassle guarantee.
Tell me…
- Are you tired of trying to come
up with ‘creative’ ideas for your website to out-do your
competition?
- Are you sick of paying for
online advertising that return poor results? People click on
your ads, go to your website but leave in no time.
- Have you had enough of competing
on price and therefore lowering your profit margins?
Now, think about how much you would
save on time and money if you could simply model successful online
marketers.
How much easier and quicker would it be to apply their already
tested strategies to your website rather than starting from scratch.
Who has bought ‘200
Marketing Ideas for Your Website’?
Microsoft library, whose role is “to help drive our vision for
Microsoft employees to be at the forefront of information work”, has
bought one copy then came back for more. The same happened with
Adobe Systems. Wouldn’t you like to know what big players find
in ‘200 Marketing Ideas for Your Website’ and why they’re buying not
only one copy but several copies for their staff?
On my list of customers, I also have entrepreneurs, marketing
managers, universities, professional associations, libraries and the
list goes on... Some businesses even buy signed copies for their
customers. What a far more original, personalised and long-lasting
gift than promotional pens and other trinkets!
“Why Russ, did you buy a
second copy?” I asked.
“We are in the process of building our own e-shop and
have drawn on your experience and actual real life
scenarios to ensure our travel along the path to success
is well lit. Your site samples are well drawn and
provide insight into various design and implementation
aspects.
“The impact of various marketing approaches was also
good food for thought.
“We are quite happy to share our findings and growing
knowledge base with our clients and I thought that it
was an excellent point for them to start off.
“Hence the purchase of another copy. In fact I plan to
do the same with each new client that comes on board.
Kind regards
Russ Warton, Computer King Australia Pty Ltd,
www.computerking.biz |
What’s more, some Web Design firms
give my books to their customers. By feeding new ideas to their
customers, they make money from repeat business. Clever idea isn’t
it?
Would it be
useful for you?
First let me tell you that it’s not one of those books with hype and
little content. No, it’s a classic! Sound and successful strategies
that savvy online marketers use because those techniques work.
Do you have time to research hundreds and thousands of websites to
find out what great ideas to apply to your website? The good news is
that you don’t have to. I’ve studied over 2,000 websites for you,
which took 6 months of intensive research.
 I’m Henriette Martel-Lawson, website strategist, professional
speaker and member of the Australian Marketing Institute.
I've found that too many internet marketers simply aren’t reaping
the financial rewards that their website should be generating.
With this book, you get 200 best website strategies. It’s not only
based on my expertise but also on the knowledge and experience of
sharp online marketers across different industries. There is so much
to learn from our peers!
How can these strategies benefit your business?
With simple instructions, 262 real-life examples and even
screenshots to demonstrate how marketers have applied those ideas,
anyone can improve their site’s content – in a way that will
generate increased traffic and sales.
Would you like to know how to…
There are five main reasons why it’s crucial that you have
valuable content on your website.
Useful, comprehensive and relevant web content is …
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# 1 |
The best tool to build
relationships with potential customers. You want people
to stay as long as possible on your website to research,
interact and shop. Research says that the longer visitors
are ‘glued’ to your website, the more likely they will act
upon your information. The whole idea is to gain visitors’
trust so they feel comfortable to leave their personal and
credit card details.
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# 2 |
The best organic search
engine listing tool. Search engines look for the most
useful and relevant information to keywords entered by their
users. For top placement on their search engine results, you
need to meet their criteria. A placement based on the merit
of the website is called ‘organic search listing’ compared
to a paid listing such as with Google AdWords.
Research reveals that 70% of people click on organic search
engine results versus 30% on paid listings. Organic referrals
are free and long-lasting. No such thing as payment to secure
top listing and when you stop paying, your listing disappears
and your traffic drops. Organic referrals - a cheap, effective
and long-term strategy to gain online visibility while cutting
your online advertising costs!
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# 3 |
The best tool for viral
marketing. Viral marketing is the word-of-mouth
equivalent, email gossips that spread like viruses. Have you
ever emailed a link to a friend or colleague because you
want them to check a site because it’s ‘interesting’ or
simply ‘cool’? That’s what it’s all about; you want people
to refer others to your site. Free referrals are far
more credible than costly ads.
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# 4 |
The best link popularity
tool. Could you benefit from a referral from another
website? Many popular customer-focused websites will display
useful links to websites that could benefit their customers.
These could drive to you free qualified leads pre-sold to
your reputation.
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# 5 |
The best tool to
differentiate your website from your competitors. Have
you ever bought a CD or any other item on impulse without
comparing prices elsewhere and just because you trusted the
business owner or simply enjoyed your shopping experience?
Sounds familiar? Well, that’s what successful online
marketers do. They win customers with information,
interactivity, expertise and credibility. That’s
much better than competing on price isn’t it? |
Could you see why developing
interesting web content could be profitable for your business?
If you lack the knowledge to find web content that both people and
search engines love, you can simply draw on the experience of
skilled internet marketers in 200 Marketing Ideas for Your Website.
Imagine how you can accelerate your learning curve by
simply modelling professional internet marketers?
Imagine how much you can save on time and money by
effortlessly pick-and-choose tested strategies and reap the benefits
of savvy online marketers’ wisdom, time, money and effort?
Imagine how you could stand out from your competitors
by using innovative strategies that may already be in use in other
industries but not yet in yours? Wouldn’t it be great to gain the
competitive edge in your field?
Here’s a test for you…
If you were to implement some of these proven ready-made techniques…
How much more traffic to your
website would you get?
If you convert only 10% of your visitors to loyal customers, how
much could this mean to your business?
Is it time for you to look into new
strategies for your website?
Here’s your essential website companion …
200
Marketing Ideas for Your Website
It’s an incredible source of
successful strategies that you can refer to over and over again when
you run out of ways to spice up and inject a performance boost to
your website.
But don’t expect to be able to apply all the ideas at once. There’s
too many!
Every time you read a few lines of your book, you’ll discover tips
and strategies through new eyes and come away with fresh ideas.
These ideas are not ‘airy fairy’ theoretical concepts but
practical web content ideas you can implement now.
What’s more, your trustworthy book of ideas will only cost you a tiny
fraction of the hourly rate for a consultation with me or any
reputable online marketer.
Your faithful website companion will always be there when you’re
stuck for brilliant ideas. It’s jam-packed with simple, innovative
and inexpensive strategies to attract new and repeat visitors to
your website and more so, to convert them to paying customers.
Here’s only a few of
the many powerful strategies you’ll learn…
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How to
demonstrate the ‘quality’ of your product (page 25)
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How
to make visitors appreciate and value your product
imperfections, if any (page 27)
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How to
convince people that you are the expert (page 51-55)
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How
to position your product by creating the appropriate ‘feel’ for
your target market (p 28)
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How can
you picture a service when it’s intangible (page 30)
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4
different ways to transform your product into a unique or
exclusive item (page 34)
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9
effective ways to avoid clutter on your website (page 35-42)
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6
clever ideas for unique web content that will set you apart from
your competitors (p 43-49)
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How to
use outbound links to boost your credibility and search engine
ranking (page 59)
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6
interactive tools to add fun and accelerate the buying process
(page 62-65)
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How to
get the most from your testimonials (page 68)
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5
good reasons to pre-sell or sell your product before it is not
yet available (page 75)
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4
effective ways to use ‘cross-selling’ to boost the size of your
orders (page 85)
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5
critical elements that make or break cross-sell opportunities
(page 85)
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16
profitable sales promotion ideas (page 89-99)
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12
different ways to rapidly increase your database (page 107-117)
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How to
get customers of your customers on your database (page 114)
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16
easy and effective ways to create your own community for more
traffic and loyal followers (page 119-129)
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Where
to find free stuff to give away on your website
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A
simple but hardly used method to draw new visitors and boost
your income (page 138-139)
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How to
get people to study your web pages attentively and not just
browse them (page 140-144)
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Two
highly profitable and easy methods to sell to people on your
database (page 153)
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How to
use your website to save money on printing and promotion costs
(page 85)
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How
to persuade people to hand you their money or give their
personal details when they don’t know you from a bar of soap
(page 160-163)
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Useful
tips to improve your ordering process (page 164-168)
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What
the worst mistake people do with their ‘About’ section (page
169)
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How to
learn about failings in your products and business system
before you lose sales (page 194)
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Why
visitors fail to provide feedback (page 194)
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How to
use interactivity to find your visitors’ needs and expectations
(page 197)
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A
brilliant way to obtain free and unique web content from
visitors (page 117)
Without spending hundreds or
thousands of dollars to have your website redesigned and rewritten,
you can change the entire outlook of your online business by
implementing the strategies described in this book.
Preview the
Table of Contents (9 pages, PDF
format, size file: 37.54KB)
What people say about the book
"This reference guide provides some really great practical tips and ideas to increase the effectiveness of your website. This book is a must
read."
Andrew Maurice, Manager, Stirling Small Business Centre
???????
"If you own a small business, you must read this book filled with
practical, easy to implement ways to turn your website from an expense to a
profit centre."
Clare Loewenthal, Publisher, DSB (Dynamic Small Business) Magazine
???????
"I did not have to read it all before I found lots of helpful tips
for my websites."
Dr Peter Dingle, Author and Senior Lecturer, Murdoch University
???????
"If you're a novice, have dabbled a bit, or an astute marketer in the online world,
200 Marketing Ideas For Your Website is a more-than-worthwhile read. With a range of great ideas, guidelines on
best-practice and highlights on new web ideas, Henriette Martel-Lawson has pulled together a helpful reference point for anyone interested in the internet
and how to market your website within it."
Neil Bridgeman, Online Marketing Coordinator - Flowers.com.au
??????
Book reviews (extracts)
"After studying more than 2,000 websites, Martel-Lawson comes up with marketing
trends and strategies that work on local and international sites. The book is
not about a model that we should slavishly follow; rather it is meant to stir
our interest in applying successful ideas to our own domains.
"The book’s 200 ideas cover plenty of territory, including visuals and sound
features, e-commerce fundamentals and specific tools to market your site.
"Busy communicators owe Henriette Martel-Lawson for saving us countless hours by
pointing directly to leading-edge sites that work from a marketing perspective."
Full review
Marketing Update-News from the Australian Marketing Institute
???????
"In a nutshell, 200 Marketing Ideas For Your Website is
an excellent, engaging read and I would highly recommend it to people new to the
world of ecommerce and web marketing. Even seasoned site owners and marketers
can pick up some very valuable ideas from Henriette's book.
"200 Marketing Ideas For Your Website isn't complex or filled with hype
and buzzwords as so many other publications on the subject of web marketing can
tend to be. The book contains over 200 pages of intelligent ideas and
strategies; in a logical sequence and in bite sized format.
"As well as a truckload of great ideas, Henriette points you all the resources
you'll need in order to implement the strategies. Also included is a
comprehensive glossary of terms to help you through all the technobabble and
buzz terms used in the world of promotion and marketing."
Full review
Michael Bloch, Internet marketing and e-commerce consultant, Tamingthebeast.net
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I’ve designed this guide with a diverse range of users in mind. Why?
Simply put, I understand that businesses of all sizes increasingly
rely on the web for exposure and as an integral component of their
marketing effort. My guide contains important strategies on
branding, building a company profile and improving customer service
with specific web content.
Operating a business of my own, I know that it just isn’t always
possible to fit workshops, seminars and marketing classes to teach
you these important skills into your schedule… or budget! Read this
guide and implement changes to your site in your own time.
200 Marketing Ideas for Your Website is an extremely affordable
resource.
How many more opportunities will you continue
to waste with an
ineffective website?
Imagine how your business will flourish when you learn to draw
motivated clients to your website, catch their interest with your
content, impress them with your professionalism and engage them in
ways that keep them coming back for more!
Learn from the success of others. Renovate your website into the
wealth generating marketing tool that you need to drive your
business. Enjoy this guide with a no-hassle, lifetime money-back
guarantee. You have nothing to lose and so much to gain!
Begin your website’s transformation today! Download instantly to
learn the strategies and techniques needed to jumpstart your online
business through the use of powerful, convincing web content.
Act immediately and receive the following FREE Bonuses
Since I know it's 100% to your
benefit to start using these website strategies right away, I
want to give you every possible reason to say 'YES' today!
If you respond immediately, you'll
also receive the following bonuses:
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Bonus #1 (valued at $197)
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The Buy Impulse:
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Offering Information Products is the best,
cheapest and quickest way to gain credibility and add another stream
of income to your website. From this ebook, you will
learn:
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20 Questions To Ask
Before Creating An ebook
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Product Ideas
It comes also with resell rights.
That's another resource for you to give away or sell to your
customers.
Let’s recap. When you buy ‘200 Marketing Ideas for Your Website’ you
get...
Now, you have all the tools to give your
website a bright future!
My best wishes for your online
success,
Henriette Martel-Lawson
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